Dear Mr. /Ms.
We would like to invite you to participate in an important and informative food safety conference—Food Safety Roundtable: Promoting Quality in the Global Food Chain. The Roundtable is a private sector, working conference for the agricultural and food industry and will be held April 27-28, 2009 at the Commune by the Great Wall Kempinski Resort near Great Wall, Beijing.
The International Summit for Food Safety, co-sponsored by Beijing Orient Agribusiness Consultant, Ltd. (BOABC) and American GIC Group is to be held, April 27th to 28th, 2009. We sincerely invite you to this occasion.
In recent years, people attach more and more attention to issues related to human health, such as the mad cow disease, Salmonella type of viruses, the persistent threat of hunger in some regions, obesity due to junk food, ethical debates over trans-genetic food, etc. The frequent incidence of such issues has made food safety a focus of concern for world.
In China, the piercing pains inflicted by the Sanlu melamine incident on China’s food industry also prompted us to have a closer look at the food industry. Various problems have plagued China’s food industry, including loose and disorderly production system, self-evident industrial woes, incomplete food legislations, etc. With the progress of the economic globalization and the spread of “made in China”, food made in mainland China has been exported to over 200 countries and regions in the world. International trade for food has become an inalienable part of China’s foreign trade. Meanwhile, many developed countries in the world set up various technological trade barriers while strengthening food safety management, and they keep raising the entry level for imported food through raising standards, having additional inspection and quarantine items, constant updating new technological legislations, etc. China’s food export is increasingly faced with the safety issue.
Food safety is no just an issue for enterprises but also an issue of common concern for the whole nation and the whole world.
How shall we restore consumer confidence? How to deal with food safety crisis? How to achieve the return back to the world market for food made in China? How to forge strong national brand names? What are the differences between domestic legislations on food safety and international standards? How to evade trade barriers? All such a series of questions call for urgent solutions for each and every domestic as well as overseas enterprises interested in food production.
To promote international food trade development, explore domestic and international situations, issues and strategies related to food safety, BOABC, as an institution that has been researching on agriculture and food industry for long, joined hands with American GIC Group to co-sponsor the “China Summit for International Food Safety”. The Summit plans to invite the research department of the National People’s Congress, State Food and Drug Administration and other senior government officials, experts, scholars and leaders of industrial organizations, research institutions, entrepreneurs from renowned domestic and overseas food and beverage enterprises in charge of production, manufacturing, retailing, sales channels or restaurants, etc. for discussions over heated topics, including food safety legislation, current status of the food industry, development strategies, crisis management of food safety, etc.
I. Organizational Structure of the Summit
Sponsors:
BOABC
GIC Group
Supporting Organizations (Invited)
Ø Research Department of the National People’s Congress (NPC)
Ø State Food and Drug Administration
Ø Agricultural Product Quality and Safety Center of the Ministry of Agriculture
Ø Beijing Office of FDA
Ø China Food Industry Association
Ø Food and Agriculture Organization of the United Nations (FAO)
Ø China Inspection and Quarantine Science Institute
Ø College of Food Science and Nutritional Engineering of China Agricultural University
Ø China Food Additive Association
Ø Representative of International Food Information Council (IFIC)
Co-organizers (Sponsors)
Ø Rabobank International
Ø Novus International,
Ø Sinoanalytica
Ø Syngenta
Confirmed participant
Ø Novozymes
Ø Kraftasia
Ø Willdflavors
Ø Tetrapak
Ø Tyson Food
Ø Phibro
Ø Botian Sugar
Ø Novus International
Ø DeLaval China
Ø Sino Analytica
Ø Great Wall,
Ø COFCO
Ø CWT
Ø Mars
Ø Kellogg
Ø Agrana
Ø Simplot
Ø US Meat Export Federation
Supporting Media (Press Release through Public Notices)
Hexun, China Securities Journal, Securities Times, China Industrial Economic News, China Daily, Farmer Daily, China Economic Observer, China Business News, 21st Century Business Herald and relevant overseas press
II. Main Goals of the Summit
To explain the “Food Safety Law” which will become effective on June 2009
To analyze for enterprises the background behind trade barriers
To analyze for enterprises policies and standards for international trade that influence Chinese enterprises a lot
To analyze for enterprises the differences between Chinese food standards and international standards
To provide enterprises with strategies for crisis management in international trade
To promote exchanges between domestic and overseas food enterprises
To provide technological and financial assistance for Chinese food enterprises in tackling overseas market
To provide technological and financial assistance for Chinese food enterprises in enhancing food quality
To study and discuss strategies for Chinese food enterprises in import and export trade and their participation in global competitions given latest situations
III. Activities of the Summit and the Theme
Main activities: keynote speech, expert seminars, talks for international cooperation between enterprises, exhibition of new products and new technologies, senior roundtable meetings. (For details, please refer to the “Agenda of the Meeting”.)
The summit meeting centers on the theme of “food trade standards, food safety crisis management, assisting Chinese food enterprises in enhancing food quality and assisting food enterprises to expand their international market”.
China’s Main Food Trading Partners and Food Trade Standards
Current status of domestic and overseas food industries and related fields; exchanges in the trend of the development of food safety standards; China’s main trading partners for food; interpretations of food trade standards.
1. Challenges of international food safety issues and strategies
2. Hazard control system for international food safety
3. Background of the formation of food safety and technological trade barriers against China in recent years on the part of US, EU and Japan
4. Discussion of standards in food safety hazard control systems of the US, EU and Japan that has great influence over Chinese enterprises
5. Trend of the development of international food safety hazard control
6. Current status of technological development in hazard control for food safety
7. Differences between Chinese and international food standards
Current Status of Food-Related Legislations in China
1. China’s approaches in managing the safety of imported and exported food
2. Current status of food safety management and legislations in China
3. Current status of China’s food safety standard system and its development
4. Background for China’s Food Law and explanations for it
5. Contents of the Food Safety Law to be promulgated soon and its background
1. Risk prevention and management system for food safety
2. Necessities for a crisis management mechanism in the management of enterprises
3. How to acquire international food safety accreditations and the standards for food export?
4. Common practices and best practices for food safety, including characteristics of the media, journalists and news as well as skills for enterprises to handle them; spokesperson press release and the image decoration for the spokesperson
5. The roles, in time of crisis, for the government, industrial organizations and other third party institutions
6. Approaches for enterprises to handle irregular complaints in the consumer-oriented time
7. The establishment and launching of early-warning and management mechanisms for food enterprises
1. renovations, solutions and new technologies for food safety
2. New measures for monitoring residues of pesticide and animal medicines and for quality control in the process of food production
3. New technologies for controlling impacts on food safety from food packaging, storage and transport
4. Current status and development of food safety testing devices, equipment and testing technologies
1. Capital as the important resource for the expansion of the scale of enterprises for strategic layout
2. Strategic cooperation partners as the short-cut for achieving global strategic layout
IV. Participants
Participation of this summit is planned to be between 80 to 100 people, coming mainly from the following:
Ø Government bodies for food safety
Ø Food safety supervision departments
Ø Large-scale domestic and overseas food producing, processing and trading enterprises
Ø Large-scale domestic and overseas supplementary enterprises (technologies, equipment and packaging)
Ø Policy and research institutions
Ø Domestic and overseas food safety standard accreditation or consulting institutions
V. Plans to Reward Sponsors
(i) VIP sponsorship, 150,000 RMB, entitled to the following privileges:
1. The sponsor shall be listed among “VIP sponsors” and listed as a co-sponsor of the meeting
2. The leader of the enterprise will be invited to sit among honored guests at the opening and closing ceremonies and make remarks
3. Invited to make a 40-minute speech on a special topic during the Summit
4. Invited to attend group discussions and round table discussions. The organizers and the sponsor shall talk about it for details.
5. Co-hosting the VIP dinner with the organizer (invited honored guests only)
6. 4 quotas for participation of the meeting
7. Display of publicity boards for the sponsor at a conspicuous position
8. Logos of VIP sponsors and brands of VIP sponsors shall appear in the background board of the meeting, journals and other relevant materials.
9. Banners of sponsors will be hung outside the assembly hall.
10. Arrangement of interviews or news coverage by relevant professional media or the mass media for sponsors
11. Advertising materials of the sponsor shall be put into the bags of materials for the meeting and the bags shall bear the logo of the sponsor.
12. One free color advertisement for the sponsor in the meeting journal for free and an introduction to the company (Size: 210mmX142.5mm/page）.
13. Logo link to the sponsor’s website
14. Three free copies of relevant industrial research reports by BOABC or special reports for one year (The sponsor shall decide on the type of reports needed.) and free telephone consultancy services for one year.
Note: Please prepare, 20 days in advance, PPT materials for the 30-miniute keynote speech at the meeting, photo and resume of the speaker and an introduction to the company.
(ii) Diamond sponsorship, 100,000 RMB, entitled to the following privileges:
1. The sponsor shall be listed among “Diamond sponsors” and listed as a co-sponsor of the meeting
2. The leader of the enterprise will be invited to sit among honored guests at the opening and closing ceremonies and make remarks
3. Invited to make a 30-minute speech on a special topic during the Summit
4. Invited to attend group discussions and round table discussions. The organizers and the sponsor shall talk about it for details.
5. Co-hosting the VIP dinner with the organizer (invited honored guests only)
6. 3 quotas for participation of the meeting
7. Display of publicity boards for the sponsor at a conspicuous position
8. Logos of Diamond sponsors and brands of gold sponsors shall appear in the background board of the meeting, journals and other relevant materials.
9. Banners of sponsors will be hung outside the assembly hall.
10. Arrangement of interviews or news coverage by relevant professional media or the mass media for sponsors
11. Advertising materials of the sponsor shall be put into the bags of materials for the meeting and the bags shall bear the logo of the sponsor.
12. One free color advertisement for the sponsor in the meeting journal for free and an introduction to the company (Size: 210mmX142.5mm/page）.
13. Logo link to the sponsor’s website
14. Two free copies of relevant industrial research reports by BOABC or special reports for one year (The sponsor shall decide on the type of reports needed.) and free telephone consultancy services for one year.
Note: Please prepare, 20 days in advance, PPT materials for the 30-miniute keynote speech at the meeting, photo and resume of the speaker and an introduction to the company.
(iii) Platinum sponsorship, 50,000 RMB, entitled to the following privileges:
1. Sponsors shall be listed among “Platinum sponsors” and among the list of co-sponsors of the meeting
2. The leaders of the enterprise concerned shall be invited to sit among honored guests and make remarks at the opening and closing ceremonies.
3. Invited to group discussions and round table discussions. (The organizer shall talk with the sponsor for detailed arrangements.)
4. Invited to make a twenty-minute special speech during the summit
5. Invited to the VIP dinner (Invited honored guests only)
6. Two participation quotas for the meeting
7. Display of publicity boards for the sponsor in a conspicuous position
8. Logos of Platinum sponsors and brands of Silver sponsors shall appear in the background board of the meeting, journals and other relevant materials.
9. Arrangement of interviews or news coverage by relevant professional media or the mass media for the sponsor
10. Advertisement materials shall be placed into the bags of materials for the meeting and the bags shall bear the logos of the sponsor.
11. One free color advertisement for the sponsor in the meeting journal for free and an introduction to the company (Size: 90mmX70mm/page）
12. Logo link to the sponsor’s website
13. One free copies of relevant industrial research report for one year or a free copy of special report, and free telephone consultancy services for one year.
Note: Please prepare PPT materials (20 minutes in length) for the speech at the meeting, photo and resume of the speaker, and introduction to the company 30 days in advance
(iv) White Gold sponsorship, 30,000 RMB, entitled to the following privileges:
1. Invited to group discussions and round table discussions. (The organizer shall talk with the sponsor for detailed arrangements.)
2. Invited to the VIP dinner (Invited honored guests only)
3. Two participation quotas for the meeting
4. Display of publicity boards of the sponsor in a conspicuous position
5. Logos of White Gold sponsors and brands of White Gold sponsors shall appear in the background board of the meeting, journals and other relevant materials.
6. Publication of a color advertisement for the company for free in the journal of the meeting and also an introduction of the company (Size: 90mmX70mm/page)
7. Logo link to the sponsor’s website
8. A free copy of relevant industrial research report and a free copy of BOABC
9. Daily for six months and free telephone consultancy service for six months.
Note: Please prepare, 30 days in advance, materials for participation of round table discussions, photos and resumes of participants as well as the introduction to the company
(v) Dinner sponsor, 25,000 RMB, entitled to the following privileges:
1. Opening remarks by sponsor
2. Dinner venue advertisement(advertisement designing and making provide by sponsor)
3. TV-SHOW during dinner period (provide by sponsor)
4. Two participation quotas for the meeting
5. Publication of a color advertisement for the company for free in the journal of the meeting and also an introduction of the company (Size: 90mmX70mm/page)
6. Logo link to the sponsor’s website
7. A free copy of relevant industrial research report and a free copy of BOABC Daily for six months
Note: Please prepare, 30 days in advance, materials for TV-SHOW, photos and resumes of participants as well as the introduction to the company
(vi) Tea break sponsor, 15,000 RMB, entitled to the following privileges:
1. Tea break venue advertisement(advertisement designing and making provide by sponsor)
2. TV-SHOW during tea break period (provide by sponsor)
3. Two participation quotas for the meeting
4. Publication of a color advertisement for the company for free in the journal of the meeting and also an introduction of the company (Size: 90mmX70mm/page)
5. Logo link to the sponsor’s website
6. A free copy of relevant industrial research report
Note: Please prepare, 30 days in advance, materials for TV-SHOW, photos and resumes of participants as well as the introduction to the company
VI. Agenda of the Summit
Registration April 26th, 2009
14:00-20:00 | registration |
18:30-19:30 | Sponsor’s Reception and Dinner for PRC Government Food Safety Officials, By Invitation Only (Participants: government officials, sponsors) |
Day one April 27th, 2009
8:30-9:00 | Welcome and Opening Remarks by Hosts: “Why We Are Here: Setting the Stage” |
9:00-9:45 | Keynote Address: “The Global Nature of Food Safety: Food Industry Collaboration to Guarantee Food Safety Confidence” |
9:45-10:15 | Coffee Break |
10:15-11:00 | “The Current State of Food Safety and Food Safety Standards in China” Speaker: General Administration of Quality Supervision, Inspection and Quarantine of the P.R.C. (AQSIQ) |
11:00-12:15 | Panel Discussion One: “Meeting Food Safety Standards in the Worldwide Marketplace: Safe, Reliable Ingredients on an International Basis” Panel Chairman: Thad Simons, President and CEO, Novus International |
12:30- 14:00 | Luncheon Address: Speaker: “Success in Preserving Brand Image” |
14:00-15:00 | Panel Discussion Two: “Consumer Concerns and Crisis Communication: Contribution of International Food Information Organizations” Panel Chair: International Food Information Council |
15:00: 15:15 | Coffee Break |
15:15-16:30 | Workshops Workshop One: EU measures in relation to food safety issues in imports into the EU Mrs. Marie-Paule Benassi European Union, Delegation of the European Commission · Global industry and international regulatory developments · Contribution of international food information organizations -- Industry collaboration, cooperation, and information -- Quick action to respond to crisis |
16:30-17:30 | Workshop Two: Filling the Void Facilitator: Sino Analytica, China's first world-class independent food testing laboratory · Review of solutions at the global industry level · Review of actions taken in the international regulatory regime --Next Steps |
17:45-19:00 | Cocktail Reception |
19:00-20:30 | Banquet Dinner Hosted by Co-hosts, Rabobank International, and Sponsors |
Day two April 28th, 2009
9:00-9:30 | “Investment Opportunities in the Food Value Chain in Asia” Speakers: Orlando Wang and Thomas Lee Bauer, Rabobank International - Strategic sectors/industries - The new fundamentals: deal structuring - Sourcing capital |
9:30-11:00 | Panel Discussion ：“Joint Ventures/ Strategic Alliances/ Procurement and Marketing Agreements” Panel Chairman: Brady Sidwell, Rabobank International Panelists: Great Wall, COFCO, Sino Analytica, CWT - New regulatory and trade environment - Food safety shared responsibilities - Supply chain management questions |
11:00-11:15 | Coffee Break |
11:15-12:00 | Panel Discussion: “Industry Case Studies, Best Practices in the Restaurant and Food Retail Industries” |
12:00 -13:30 | Luncheon Address: “Solutions to Food Safety Developed for Trade between China and Japan and Hong Kong” |
13:30-14:30 | “Current Situation in China’s Food Manufacturing and Trade” · New Retailing Trends and New Trade Patterns · Supermarkets, Year-round Sourcing, Restaurant Dining, Dietary changes · Fresh Produce Trade |
14:30-15:30 | Panel Discussion: Regulatory Case Studies “Requirements for Traded Products: Scientific Standards, Traceability, Labeling and Certification and Third Party Certification Options” |
15:30-15:45 | Coffee Break |
15:45-16:45 | Workshops and Break-out Sessions on Prevention Strategies - Risk management - Crisis management - Financial covenants - Certification for traded products |
16:45-5:15 | “Wrap Up: Where Do We Go From Here?” |
Optional Evening Discussion on Launching GFSF (Global Food Safety Forum) |
VII. Fees, Charges and Methods of Payment
Participation fee: 4,000 RMB/person
The charge includes registration fee for the meeting, simultaneous interpretation service, local transport between venue of the meeting and the airport, documents, meals, including luncheons for April 27th ?C 28th; dinner for April 27th; and tea breaks twice a day for April 27th and 28th.
Delegates are advised to take care of their own accommodation expenses. Contact the Secretariat for the Summit, should you need assistance for hotel reservation. Tel.: 010-64402865, 64402118.
Methods of payment for participation as the following:
(i) Bank remittance:
Account Name: Beijing Orient Agribusiness Consultant Limited
Receiver’s Bank: China CITIC Bank, H.O. General Banking, Beijing, China
Account Number: 7111110182600022275
Swift Code: CIBKCNBJ100
(ii) Postal remittance (cash remittance)
Address:
Room 1108，Copperen Tower, No.1 Xibahe South Road, Chaoyang District,Beijing China, Postal Code 100028
Recipient: Beijing Orient Agribusiness Consultant, Ltd.
VIII. Receipt for Participation
Receipt for 2009 International Food Safety Beijing Summit |
Organization | |
Address | |
Link man | | Title | |
Telephone | | E-mail | |
Participant（1） | | Title | |
Department | | Telephone | |
Cell phone | | E-mail | |
Participant（2） | | Title | |
Department | | Telephone | |
Cell phone | | E-mail | |
Sponsor | □ Yes □ No |
Reservation | □ Yes □ No | Amount | |
Other | |
Note: Registration for the Summit begins 14:00 April 26th, 2009. 2．Bring the invitation letter for attendance of the meeting. 3．Please bring the return receipt and your business card for participation of the Summit meeting. 4. VIPs invited to the summit are entitled to free participation in the meeting. Paid clients shall get their invitation letters by presenting confirmed receipts for payment at the venue of the meeting before participation. |
| | | | | |
The copy of above table is available. Transfer the filled table to 86-10- 64402039 or Email it to boabc@agri.gov.cn
IX. Contact of the Secretariat
Secretariat：
Principal：Sophie Yang Cathy Du
Members ：Grace Chang ,Melvin Shan ,Bjorn Feng, Alina Gao, Freda Guo ,Lisa Li ,James Liu, Lin Qiu Sherry Wu Carina Yin ,Amy Zhang ,Zengying Zhang
Consultation about Participation：
0086 10-64402118 64402735 64402865 ；Cooperation for the Summit: 010-64402865；
Fax ：010-64402039
Address: Room 1108，Copperen Tower, No.1 Xibahe South Road, Chaoyang District,Beijing China, PC:100028
